There has been a lot of talk about Evermore in the theme park community as of late. For those that aren’t aware it’s a new breed of theme park that’s just opened up in Utah; it has no rides and instead focuses on extremely immersive interactive storytelling with actors and detailed settings. It’s really less a theme park and more of a role playing game come to life – though with settings as detailed as anything in Animal Kingdom. At least that’s what the hype is. I confess I haven’t visited Evermore yet. It’s inaugural event was a halloween themed festivity and those of you that know me know I don’t have any interest in experiencing anything that even hints that it might be of the horror persuasion. So I want to make very clear that the thoughts below aren’t a review of Evermore – I haven’t experienced it, and overall I’m as excited as anyone to see how the park evolves over time and how some of it’s ideas might be implemented elsewhere.
Alrighty, a big topic to start off with lol. Just as a warning, this post doesn’t exactly have a thesis – there’s a lot of ground to cover, more it’s a bunch of half developed observations. Take it as fair warning that my biggest flaw as a writer is keeping myself focused.
Has anyone else noticed just how prevalent the terms “immersive” or “immersion” have become in the themed entertainment world? It seems I can’t even read a press release for a new merry-go-round without coming across a sentence like,
“this ground-breaking new attraction featuring a brand new type of rotating mechanism immerses the rider into the world of wooden horses and carousels of old like never before.”
Hyperbole and the focus on ride system aside (topics for another day) there’s that damn word again: a concept encompassing perhaps the absolute pinnacle of themed design being reduced to a buzzword completely devoid of any of it’s original meaning. The Wizarding World of Harry Potter is immersive. Radiator Springs is immersive. The Rivers of America is immersive (I can hear some shouts about that last one coming my way already – I’ll get to it). The Simpsons land at Universal Orlando is not immersive. Nor is the despicable me attraction. Nor is a lot of the theme park world. But that’s not a bad thing, especially when the focus on immersion in the modern era seems ever so more emphasized not on the concept of immersion itself, but on a particular subtype of it. Continue reading “The Trend Towards (new) Immersion”