Choose Your Trane Story

Key Art for Choose Your Trane Story. Created by Dylan Klimek, Ben Batchelder, & Lorie Wheeler

AN IMMERSIVE BRAND EXPERIENCE

This was a 10 week collaborative project where we, a team of 16 students, worked with Trane Technologies to develop a concept for an immersive on-brand experience for investors, commercial customers, and current or potential employees. They wanted an experience that would emphasize Trane Technologies’ commitment to sustainability, highlighted their unique products and values, made HVAC accessible for a non-technical audience, and created an emotional connection. We ultimately developed a 14 minute, interactive, 270 degree experience that the animatics below illustrate. Please note as this project focused solely on concept development, the music in these animatics is temp score sourced from other film and themed entertainment works along with a demo graciously provided by George Streicher in Scene A.

I served as the Project Manager, Creative Director, Lead Writer, and Animatic Editor – along with contributing to early visual development and technology implementation.

HOW TO WATCH

Illustration of experience scene structure. Structure developed by myself, graphic by Halle Garrett

The experience is designed so that every guest experiences the same beginning, middle, and end. They all walk away with the same core values and messages no matter what they see. How they get there though, is completely up to them. Scenes 2 and 4 are drawn from a pool of 5 scenes, which can be updated and changed in the future. To experience the show as intended, watch scene 1, then pick a letter, scene 3, then pick another letter, and finish with scene 5.

SCENE 1: LOBBY AND INTRODUCTION

Lobby Rendering: TX Zheng & Sameeksha Bhatia, Show Arena: TX Zheng & Dylan Klimek, Storyboards: Lindsey Ellis, Logos: Halle Garrett, Logo Animation: Branden Tolley. Key Art: Sameeksha Bhatia, Ben Batchelder, Lorie Wheeler.

SCENE A: COMFORT & WELLNESS

Storyboards: Kristen Tholen, Key Art: Zyria Stevenson, Kristen Tholen, & Lorie Wheeler. Music: George Streicher.

SCENE B: RELENTLESS TESTING

Storyboards: Sameeksha Bhatia, Key Art: Rose Schaffer, Ben Batchelder, Katie Hearns

SCENE C: EXTREME ENGINEERING

Storyboards: Lorie Wheeler, Key Art: Ben Batchelder, Kristen Tholen, Lindsey Ellis

SCENE D: DATA DIVE

Storyboards: Zyria Stevenson, Key Art: Ben Batchelder, Kristen Tholen, Zyria Stevenson

SCENE E: GLOBAL INGENUITY

Storyboards: Halle Garrett, Key Art: Sameeksha Bhatia, Halle Garrett, Zyria Stevenson

SCENE 3: TRANE ROOTS

Storyboards: Katie Hearns, Key Art: Lindsey Ellis

SCENE 5: SUSTAINABILITY & FINALE

Storyboards & Key Art: Ben Batchelder

THE SCRIPT

The initial script was written in a roughly cumulative 2 week period. 1 week as concept and 1 week to integrate feedback. As the lead writer I conceived of the overall story, framing, and interactive structure, oversaw it throughout development, wrote the early drafts of all scenes, wrote the final drafts of Scenes 3, A, B, C, and D, and was responsible for compiling the final draft.

Writing_ChooseYourTraneStory_FINAL_052720

VOICE CAST

Hannah ChiclanaIrma Stat
Collin CruikshankJoe the Server Dude
Michael K. LimComputer
Jennefer MorrisGreeter/Mother
Craig AntonReuben Trane / Doctor
David StorckTesting Foreman
Caleb KitchingsFather
Bob ShreveInvestor